Erin Seabold~ Sales and Marketing and Business Transformation Executive

THE ENTREPRENEUR  

Founder and CEO – The Seed January 2009-Present

• Conceptualized and created an on-line entrepreneurial-support model which launched in October 2009. The organization, which serves as a platform for business owners, resources, experts, data, focuses on the largest emerging market in the world, women entrepreneurs.  Through collaboration with corporations, collages, government, and the community, The Seed is perceived to become a leading destination and resource for women and business owners around the world.

  Business Leadership

• Created on-line presence and brand for an entrepreneur-focused website audience using all forms of on-line and social media channels.
• Acquired Board of Advisors, members, experts and partners within months of staring the company.
• Collaborated with member-based organizations, government, educators, business owners and corporations to create and provide content, technology, efficiencies, tools, and resources to assist small business owners.
• Created a following of over 5000 fans within social media arena.

BOUTIQUE FOR THE SOUL - Denver, CO                                                                                                           May 2007-Present

Founder and CEO

Conceived, organized and managed the first entrepreneurial-support model of its type in Denver to mentor, connect and advocate for women entrepreneurs and business owners through high-value events, training and education.  

Business Leadership

• Created presence and brand for organization using all forms of on-line and social media channels.
• Implemented strategies to help people define their business growth plan, perform 'gap' analysis on current deficiencies and connect people with appropriate resources and opportunities to achieve sustainable business health and growth; in two years, assisted >2,100 women in growing their businesses and connecting with needed resources.
• Partnered with local women’s organizations, artisans and business owners; established business alliances, cross promotion opportunities and partnerships to increase business resource offerings.

Event Strategy & Management

• Conducted regularly scheduled hosted events to facilitate and enable local business owners to connect, learn and teach; conducted 42 events in 2007.
• Hired a staff of 12 facilitators to meet the growing demand to offer more events; conducted over 100 events in 2008.
• Focused on the development of business skills, communication expertise, networking effectiveness and business sustainability in all event planning and strategy; significantly impacted both newly-created businesses and more established businesses that were poised for growth.

'Festival of Women' 2009

• Created and planned this event over ten months; secured event sponsors, solicited exhibitors, aligned with media partners, arranged musical entertainment, coordinated with the Colorado Rapids Soccer Team for game play,  offered workshops, invited selected speakers, negotiated agreements and managed volunteers.
• Established broad visibility for the event; secured Dick's Sporting Goods Arena as the venue and showcased Mark McIntosh, Host of "Colorado and Company", and former first lady of Colorado Dottie Lamm, as the Keynote Speakers.
• Partnered with organizations, businesses and clients for publicity and advertising; over 10,000 people attended.  

SALES ADVANTAGE MARKETING - Newport Beach, CA                                                                                                               2005 - 2007

Principal, Marketing and Sales Strategy

Created this agency offering high-end marketing and sales planning to achieve measurable business results during financial industry transformation.

Agency Management

• Managed client relationships and associated programs; developed and executed strategic plans, set and administered budgets and managed projects from inception to completion.
• Performed extensive needs analysis to recommend marketing and sales project plans for measurable performance improvement; applied business knowledge, industry experience, team building and people skills.

Wells Fargo Corporate Office (Client)

• Addressed sales productivity and effectiveness with high net worth clients, and expanded client event offerings; branded all marketing materials and messaging, and drove increased client satisfaction and business volumes with the bank.
• Worked with and trained 450 Southern California Lending Agents and managers; presented at each Branch and Region Sales Meeting on project status.
• Designed and submitted monthly Sales Performance reports to management; consistent increases in sales productivity significantly improved customer retention and reduced employee turnover.
• Client satisfaction allowed for programs to continue through entire sales force.

Additional Clients

• Bank of America (3 Branches): improved sales productivity.
• Countrywide Home Loans (5 Branches): increased customer retention and brand recognition.
• First Horizon Bank (Corporate Office): increased customer retention
• WAMU Bank (6 Branches): improved sales productivity.
• NAVIS Pack & Ship (Start-up) Created processes and sales strategy
• Successful Intentions (Start-up) Re-brand of logo and sales strategy
• Blissful Med Spa Creation of on-line presence
• Irrisistibles Boutique Creation of on-line presence

NON-PROFIT SALES & MARKETING

THE CHILDREN'S MUSEUM OF ORANGE COUNTY ("Pretend City") - Irvine, CA                                                                      2001 - 2003
Director, Corporate Development and Board Member

Responsible for: Serving on the Board and all committees of this non-profit start-up, soliciting in-kind donors, sponsors and philanthropic donations within a 5-year time frame to fund infrastructure development, and managing all aspects of corporate sponsor fundraising and contract negotiation for communication and milestones. Reported to Executive Director and Founder.

• Secured over $5M in donations in two years; the project moved forward ahead of schedule and opened in 2009.

• Met with >150 CEOs and local government officials; developed 50 partnerships for sponsorships, product donations and in-kind marketing and advertising. [Sponsorships included Ralph’s, Bank of America, Target, Boeing, M & M Mars, So. California Edison.]

• Created and maintained an extensive database of donor corporations and individuals; seeded on-going fundraising campaigns and the two major annual fundraising events.  
• Worked with attorneys, land acquisition agencies, interior designers and architectural firms on creating the museum structure; brought in Disney's Imagineering Team to advise on youth-friendly design.

REAL ESTATE AND FINANCE SALES & MARKETING

WELLS  FARGO HOME MORTGAGE - Southern California Orange / San Diego Counties  2003-2005

Director of Local Marketing (Contract Employee)

Responsible for: Partnering with headquarters to align and adopt corporate marketing messaging to local bank operations, develop program components and marketing materials, and train the sales force. Reported to Divisional Manager.

• Created and implemented a branded direct- to-consumer advertising and marketing campaign; results extended the program two more years: 54% increase in 'first mortgage' purchase volume, 65% increase in total Southern California area sales, 19% increase in ROI, 17% increase in referrals from other internal bank departments, 135% increase in referrals from external professional services firms and individuals serving the same markets.
• Worked with 4 levels of management and 450 sales people in 24 branches; assessed all branch operations to produce customized branch location recommendations and incorporated the branding initiative in all branch events.
• Worked with publication, printer and fulfillment center vendors to negotiate pricing and to structure the advertising schedule; millions of customers and prospects were targeted through brochures, flyers, rack cards and mailers.

WFS FINANCIAL Inc. - Irvine, CA 2000-2001                                                                                                                                           

Director of Marketing (Consultant)

Responsible for: Driving corporate re-branding and operational synergy following three acquisitions. Reported to CEO.

Corporate Re-branding

• Participated on the Corporate Identity Team; worked with executive management to publicize, adopt, integrate and communicate the new brand and corporate directions throughout the company.
• Rebranded the logo, 'look and feel' and organization name; integrated all facets of the website, collateral, advertising and annual report.
• Planned, organized and managed the transformational five-day 2001 Leadership Conference for 325 senior managers; recognized as one of the most successful programs in the history of the company.

'New Media' Collaboration

• Worked with the New Media department which was created to focus on new applications of technology; defined the redesign of operational processes, information flow and integration between the HR and banking operations departments.
• Collaborated with New Media to develop the Bank's first on-line job application system; created a database of potential candidates and enabled participation with on-line job listing providers.

Director of Marketing (Consultant)

Responsible for: Driving corporate re-branding and operational synergy following three acquisitions. Reported to CEO.

Corporate Re-branding

• Participated on the Corporate Identity Team; worked with executive management to publicize, adopt, integrate and communicate the new brand and corporate directions throughout the company.
• Rebranded the logo, 'look and feel' and organization name; integrated all facets of the website, collateral, advertising and annual report.
• Planned, organized and managed the transformational five-day 2001 Leadership Conference for 325 senior managers; recognized as one of the most successful programs in the history of the company.

'New Media' Collaboration

• Worked with the New Media department which was created to focus on new applications of technology; defined the redesign of operational processes, information flow and integration between the HR and banking operations departments.
• Collaborated with New Media to develop the Bank's first on-line job application system; created a database of potential candidates and enabled participation with on-line job listing providers.

COMMERCIAL CAPITAL BANCORP - Irvine,  CA 1998- 2000                                                                                                                            ice President, Sales and Marketing

Responsible for: Creating a new commercial lending thrift and leading the Sales and Marketing transition team for the American Savings Bank, Home Savings of America and Great Western Bank merger with WAMU. Managed 20 direct reports. Selected by Executive Management for this role.

• Built the Commercial Sales and Marketing Department for the "income property lending" business; this small company was later sold to WAMU for close to $1B (2006).

• Managed key client relationships (e.g. WAMU, Bank of America, Cal Fed, and City National Bank) and led all sales and sales support operations; maintained 'Broker of Record' for the firm's real estate sales.

Prior Relevant Experience:

AVP, Sales and Marketing (Commercial Lending) - Washington Mutual/American Savings Bank

• Led the Income Property Lending Group sales team in California; managed 10 direct reports.

• Participated on the task force to address the integration of the three acquisitions of competing banks in 2 years (Great Western, Home Savings, and WAMU); streamlined and integrated staff, processes and programs. 

Manager- Kaufman & Broad

• Managed New Home Sales in So. California; divided the region into two areas and created a new structure.

• Performed all AP and AR; hired, managed and trained the accounting team, set up the accounting systems.

Sales Associate - Kaufman & Broad

• Sold >125 new homes (1995 / 1996) bringing > $1.7M in profit to the firm; New Sales Agent of the Year twice.

• Sold > $15M in new homes for the first three years; named 'Salesperson of the Year' and placed 5^th nationally.